~STORY OF THE WEEK~

NETS WORST TEAM EVER TO PLAY

Several weeks ago, the Nets’ marketing department tried to have some fun with the team’s losing streak. It was right after the Nets fell to 0-10 on the season, and the marketing department came up with a “10 Is Enough” promotion, offering $10 tickets to Game 11, which, naturally, the Nets lost, too. But now that the Nets have descended to 0-18, setting an N.B.A. record for futility at the start of a season, the marketing department has backed off. No more clever promotions, at least for the moment.